Digital marketing waa habka loo isticmaalo technology-ga si loo gaarsiiyo, xoojiyo ama loo kordhiyo iibka ganacsiga ama adeegyada adeegyada adeegyada adeegyada adeegyada online. Waxaa ka mid ah qaababka digital-ka ee loo isticmaalo in lagu bixiyo adeegyada sida SEO, email marketing, social media marketing, content marketing iyo PPC (pay-per-click) advertising.
Meeqa ayaa loo qeybiyaa digital marketing?
Digital marketing waxaa loo qeybiyaa seddex qeybood oo waaweyn:
1- Inbound marketing: waa habka loo adeegsado in lagu soo jiito macaamiisha ujeedooyinka iyagoo isticmaalaya content iyo SEO si loo yareeyo kharashka ku baxa soo jeedinta.
Outbound marketing: waa habka loo adeegsado in lagu soo jiito macaamiisha isticmaalaya qaababka dhaqanka sida email, telefoon, iyo waraaqo qoraal ah.
2- Integrated marketing: waa habka loo adeegsado in lagu soo jiito macaamiisha isticmaalaya qaababka inbound iyo outbound si loo gaaro ujeedooyin kala duwan.
Waxaa jira tiro ka mid ah qeybaha kale ee digital-ka sida Email marketing, SMS marketing, Content marketing, influencer marketing, Affiliate marketing, iwm.
Faaidada uu leeyahay digital marketing?
Digital marketing waxaa uu leeyahay farqado badan oo faa'iido leh, waxaana ka mid ah:
Waxaa uu yareeyaa kharashka: digital marketing waxaa uu yareeyaa kharashka ku baxa soo jeedinta iyadoo la isticmaalayo qaababka online-ka sida SEO iyo PPC.
Waxaa uu bixiyaa natiijooyin dhab ah: digital marketing waxaa uu bixiyaa natiijooyin dhab ah oo la xiriira iibka, isticmaalka iyo xirfadaha macaamiisha.
Waxaa uu bixiyaa fursadaha gaar ah: digital marketing waxaa uu bixiyaa fursado gaar ah oo lagu gaaro macaamiisha kala duwan oo ku nool meel kasta oo dunida ah.
Waxaa uu bixiyaa xog dhab ah: digital marketing waxaa uu bixiyaa xog dhab ah oo lagu ogaado hababka macaamiisha uga jawaabaan adeegyada iyo alaabada.
Waxaa uu bixiyaa fursado wax ku ool ah: digital marketing waxaa uu bixiyaa fursado wax ku ool ah oo lagu gaaro macaamiisha iyadoo la isticmaalayo qaababka cusub ee technology-ga sida AI iyo machine learning.
Haa, digital marketing waa habka ugu fiican ee loo isticmaalo in lagu gaaro macaamiisha cusub iyo kuwa horeba jira, iyadoo la isticmaalayo qaababka cusub ee technology-ga iyo hababka lagu gaaro macaamiisha sida SEO, email marketing, social media marketing, content marketing iyo PPC advertising.
Waxaa intaa dheer, digital marketing waxaa uu bixiyaa fursado lagu ogaado macaamiisha, iyadoo la adeegsanayo xogta laga uruuriyo website-yada iyo social media.
Tusaale ahaan, Google Analytics waxaa lagu ogaan karaa dadka booqday website-ka, meesha ay ka yimaadeen, sida ay ula dhaqmeen website-ka iyo in ay iibsadeen ama aysan iibsan.
Tani waxay bixisaa fursado lagu horumariyo adeegyada iyo alaabada si loo gaaro ujeedooyinka ganacsiga.
Website maloo adeegsan karaa ?
Website waxaa loo adeegsadaa in lagu bixiyo adeegyada digital marketing ee kala duwan, sida:
SEO: website-ka waa meesha ugu horeysa ee lagu sameeyo SEO si loo gaarsiiyo booska ugu sareysa search engine-yada, sida Google, Bing iwm.
Content marketing: website-ka waa meesha lagu soo bandhigi karo content-ka gaarka ah ee loo sameeyay macaamiisha si loo gaarsiiyo ujeedooyin kala duwan.
PPC: website-ka waa meesha lagu bixiyo adeegyada PPC, taas oo macaamiisha lagu soo dhex-gelinayo adeegyada iyagoo isticmaalaya keywords gaar ah
Email marketing: website-ka waa meesha lagu soo qaadan karo email-yada macaamiisha si loo gaarsiiyo adeegyada ama alaabada kala duwan
Social media integration: website-ka waa meesha lagu soo xiri karo social media si loo gaarsiiyo adeegyada iyo alaabada kala duwan.
E-commerce: website-ka waa meesha lagu sameyn karo iibinta online-ka ee alaabada ama adeegyada
Analytics: website-ka waa meesha lagu sameyn karo xogta dhabta ah ee lagu ogaado hababka macaamiisha uga jawaabaan adeegyada iyo alaabada
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